Street Soccer USA | About
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Our mission is to improve health, education, and employment outcomes for the most disadvantaged Americans by using sports to transfer the skills necessary so that they can achieve these outcomes for themselves. We also seek to raise awareness about the challenges of poverty in America so that as a country we can develop a more level playing field for all.


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Leagues, Tournaments, & Sponsors

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Generates Funds

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Provide trained Coaches, Community Volunteers

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Use Soccer, Curriculum, Support Services and Partnerships

Build participants capacity to achieve Health, Education, Employment

Empowered communities and social change



Lawrence and Rob are two of five boys in a large family from Richmond, Virginia. The family house burned down when Rob and Lawrence were only in only in elementary school. Though difficult, the experience taught them what it means to have a community of support. Both Lawrence and Rob went on to play Division I college soccer and are now dedicating their lives to use sport for social change together with the many players, volunteers, and staff at SSUSA and its partners.

In Charlotte, NC they teamed with player/coach Ray Isaac and others to found the first Street Soccer USA team. Ray stayed on and became staff at the Urban Ministry Center and Charlotte where he still works as an outreach worker.

What they started has become a national community of friends and family dedicated to supporting one another in achieving their goals in life.

Lawrence Cann

Founder and President, Street Soccer USA

Lawrence Cann, is the Founder and CEO of Street Soccer USA, a leading organization in the use of sport for social change. In 2012, Lawrence was selected as one of 15 AMEX – Ashoka Emerging Leaders in Social Entrepreneurship. He has also been honored by People Magazine, being named a “Hero Among Us” in 2009 and as the 2010 winner of the Kuykendall Award for Community Service, his alma mater, Davidson College. Lawrence is a recent MBA graduate of Columbia University where he has planned the growth and development of the SSUSA social enterprise.

Rob Cann

National Director, Street Soccer USA

Rob joined Street Soccer USA shortly after its founding and has been involved in the development of the program nationally since 2007. Rob, who operates out of San Francisco, has been instrumental in growing the program from 1 in Charlotte to  now 16 cities across the U.S. Rob earned a Masters in Sport Management from the  University of San Francisco in order forward the development of sport for social change. Recently Rob has played the key role in developing  Street Soccer USA’s  newest social enterprise, I PLAY FOR SF, which has generated nearly $700,000 for SSUSA in its first two years.


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